WHAT MAKES ADVERTISING IN MALLS SO EFFECTIVE?

Most mall visitors are there with an intent to purchase. Being able to influence these consumers in a location where the intention is to spend money is a marketers dream. Nothing brightens up shopping malls like a network of ADVERTISEMENT which can showcase NEW BRAND, latest deals and event information. Shopping malls no longer just a place for shopping only , is a all marketers creative idea & branding promoting place.