Just like advertisers pay for the commercials you see on television during your favorite show, some advertisers also choose to focus their marketing dollars on radio advertising. That is, buying commercials, frequently called spots in the radio industry, to promote their products or services.
On-air is much more than just the radio dial as we reach listeners with digital streams on desktop and mobile players, station apps, smart speakers, connected cars and more. On-air messages are often the last form of advertising you are exposed to closest to point of purchase. As consumers are driving and traveling, they are listening to us when deciding where to go and right before they are reaching for their wallets.